How to Add Reviews to Your Squarespace Website

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Displaying customer reviews on your Squarespace website is a powerful way to build trust, boost conversions, and improve your search engine rankings. Whether you're running an e-commerce store or a service-based business, reviews can make a significant impact on your success.

In this comprehensive guide, we'll explore various methods to add reviews to your Squarespace website, including using the built-in product reviews feature and integrating with third-party platforms.

Quick Fix

Using Squarespace's Built-in Product Reviews Feature

Squarespace offers a native product reviews feature for e-commerce stores on the Business, Commerce, or Advanced Commerce plans. This feature allows you to automatically collect and display reviews on your product pages.

Step 1: Enable Product Reviews

1. Go to your Squarespace dashboard and select Commerce.

2. Click on Product Reviews in the sidebar.

3. Toggle on the "Request reviews" option.

4. Enable email notifications and choose whether to display product, store, or both types of reviews.

Step 2: Customize Review Emails

1. Click on the gear icon next to the "Request reviews" option.

2. Customize the email subject, content, and call-to-action button text.

3. Save your changes.

Step 3: View and Manage Reviews

1. Go to the Orders panel to see which orders have been fulfilled.

2. Click on a specific order to view the customer's review.

3. Respond to reviews as needed.

Importing Reviews from Third-Party Platforms

If you have existing reviews on platforms like Google, Facebook, Yelp, or Tripadvisor, you can display them on your Squarespace website using third-party tools. Here are a few options:

Etsy Reviews

1. Go to the Product Reviews section in your Squarespace dashboard.

2. Click on "Import From Etsy" and log in to your Etsy account.

3. Select the Etsy shop you want to import reviews from.

4. Toggle on "Display imported reviews" to show the reviews on your site.

Google Reviews

1. Sign up for a free trial on Elfsight Apps.

2. Create a Google Reviews widget and customize it to match your brand.

3. Copy the generated code.

4. In Squarespace, add a Code Block to the page where you want to display the reviews.

5. Paste the code and save your changes.

Facebook Reviews

1. Sign up for a free trial on EmbedSocial.

2. Connect your Facebook page and choose the reviews you want to display.

3. Customize the widget layout.

4. Copy the generated code.

5. In Squarespace, add an Embed Block to the desired page.

6. Paste the code and save your changes.

Best Practices for Displaying Reviews

1. Showcase your best reviews: Highlight positive reviews that showcase the benefits of your products or services.

2. Respond to negative reviews: Address any concerns professionally and offer to resolve issues.

3. Keep reviews up-to-date: Regularly check for new reviews and update your website accordingly.

4. Use reviews in your marketing: Share positive reviews on social media or in email campaigns to attract new customers.

Conclusion

Adding reviews to your Squarespace website is an effective way to build trust, increase conversions, and improve your search engine rankings. By leveraging Squarespace's built-in product reviews feature and integrating with third-party platforms, you can showcase your best reviews and let your satisfied customers do the selling for you.