How to Change Site Title in Squarespace
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The site title is a crucial element of your Squarespace website, as it appears in various places, such as the browser tab, search engine results, and social media shares. Changing your site title is a straightforward process that can be done in just a few steps.
In this article, we'll guide you through the process of updating your site title in Squarespace.
Quick Fix
Why Change Your Site Title?
There are several reasons why you might want to change your site title:
1. Rebranding: If you're undergoing a rebrand or changing your business name, updating your site title is essential for maintaining consistency.
2. Search Engine Optimization (SEO): Your site title is one of the factors that search engines use to determine the content and relevance of your website. Choosing a descriptive and keyword-rich title can improve your SEO.
3. User Experience: A clear and concise site title helps visitors quickly understand what your website is about and where they are within your site's hierarchy.
How to Change Site Title in Squarespace
Log in to your Squarespace account and navigate to your website's dashboard.
Click on "Settings" in the left-hand menu, then select "Website".
Under the "Identity" section, you'll find the "Site Title" field. Click on it to edit the current title.
Enter your new site title in the field. Keep it concise and descriptive, as it will be displayed in various places throughout your website and online.
Click "Save" at the top of the page to apply the changes.
Best Practices for Choosing a Site Title
Keep it short and memorable: Aim for a title that is easy to remember and conveys the essence of your website or brand.
Include relevant keywords: Incorporate keywords that accurately describe your website's content and help it rank higher in search engine results.
Avoid using the same title as other websites: Choose a unique title that sets your site apart and helps it stand out in search results.
Make it mobile-friendly: Keep in mind that site titles may be truncated on smaller screens, so ensure that the most important information is at the beginning.
Maintain consistency: If you have multiple pages or sections within your website, consider using a consistent naming convention, such as "Page Name | Site Title" or "Site Title | Page Name".
Updating Your Site Title in Other Places
In addition to changing your site title in the Squarespace settings, you may need to update it in other areas:
Social media profiles: If you have linked your Squarespace website to social media platforms, ensure that your site title is consistent across all profiles.
Search engine listings: It may take some time for search engines like Google to update your site title in their listings. You can use Google Search Console to request a re-crawl of your website.
Email signatures: If you have included your website's URL in your email signature, consider updating it to reflect the new site title.
Conclusion
Changing your site title in Squarespace is a simple process that can have a significant impact on your website's branding, SEO, and user experience.
By following the steps outlined in this article and keeping best practices in mind, you can create a site title that accurately represents your website and helps it stand out in the digital landscape.
