How to Sell Event Tickets on Squarespace Websites: Boost Sales Now!
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How to Sell Event Tickets on Squarespace Websites?
Selling event tickets on Squarespace websites can be a seamless and efficient process, allowing you to connect with your audience and manage ticket sales effectively.
Here’s a comprehensive guide on how to sell event tickets on Squarespace:
Steps to Sell Event Tickets on Squarespace
Set Up Your Squarespace Account:
Start by setting up an account and starting your free trial. This will give you access to the necessary tools and features to sell event tickets.
Create an Event Page:
Design a professional event page that includes great pictures, videos, and a clear event description. Make sure your page looks good on phones and tablets, and add in some nice words from past attendees to build trust.
Add Ticket Sales Options:
Integrate ticket widgets to enable ticket sales on your event page. You can use Eventbrite with Squarespace to embed ticketing functionality directly onto your event page, making it easy for attendees to purchase tickets without leaving your site.
Manage Inventory and Sales:
Use Squarespace’s inventory management tools to track the number of tickets sold and available. This ensures that you can manage your ticket sales effectively and prevent overselling.
Embed Checkout on Squarespace:
To sell tickets directly on your Squarespace website, you can embed the checkout flow from a third-party ticketing app like PromoTix. This allows customers to complete checkout without ever leaving your website, enhancing the user experience and reducing the risk of cart abandonment.
1.Ready-made Event Templates
Squarespace offers a variety of beautifully designed event templates that you can customize to reflect your brand or the theme of your event.
These templates can be used to create a dedicated website for your event, serving as a hub where attendees can find all the necessary information, such as event dates, times, locations, pricing, and more.
To get started, choose from one of Squarespace’s event templates.
You can customize the fonts, visuals, and layout of any template to reflect your brand or the theme of your event. Include an RSVP button on the main page to encourage sign-ups or add a gallery image page to showcase photos from past events.
Whether you’re hosting an upscale cocktail reception, a multi-day music festival, or a weekly craft fair, Squarespace has a template you can use.
Check out some of these sample event templates:
Fayette
Octotillo
Harbor
2. Easy to Integrate with an Existing Website
If you run regular events, you may not want to create a separate website for each one. Make your events part of your overall business or brand by adding an events page to your existing Squarespace website.
Use the page to list any of your upcoming events. If you run an annual event, you can refresh it with the latest updates each year. This is a great way to highlight book signings, meet and greet sessions, concerts, and any other event you’re hosting.
You can also use Squarespace’s calendar block to display your events in a calendar format, so your visitors can browse anything that’s coming up. Once they sign up, you can set up an automated confirmation email with more event details and FAQs.
3. Mobile-friendly Design
All Squarespace websites are designed to be fully optimized for mobile devices. This means your web page and all of its features will be easy to use on any screen size, ensuring more mobile users can buy tickets.
Customers can easily sign up for your events either from desktop browsers or on the go on their mobile devices. Integrations with payment processors make it easy for people to check out with a credit card or mobile pay.
Squarespace’s website editor has a device preview functionality, so you can see how your event page looks before going live. Or create a mobile-only layout with the Fluid Engine editor.
4. Simple Social Sharing
Share your event details directly to your social media channels so you can reach your prospective attendees while they’re scrolling.
To get started, connect your social media accounts to your Squarespace account, then use the event page’s “Share” tab to automatically push the event content to your social channels. Attendees can then reshare your post to let their networks know they’re going.
Build anticipation for your event by keeping your followers updated on its progress on your social accounts. Start with a post announcing the details, then reveal exciting additions leading up to the big day. Share a link to get tickets with each new update.
Or consider adding an early-bird ticket discount that expires a few weeks before the event. Remember to share the same content and promotions with your mailing list too.
5. All-in-one Event Hosting Options
If your event has a video or livestream option, you can organize or even run your event entirely on Squarespace. Use Member Sites to set up an exclusive, members-only section of your website.
Member Sites come with some ecommerce features, so you can offer subscriptions for recurring events.
You can embed videos, blogs, and other content on your Member Site page or send emails exclusively to members. This way, you can send updates leading up to your event, share supplemental material, sell related products, upload recordings, or even live stream your in-person event with an embeddable player.
6. Custom Ticket Offerings
When selling tickets to your event, you may want to offer different ticket options. For example, you could sell a VIP experience in addition to a general admission option or encourage early sign-ups with an early bird special.
To sell tickets for your event, you can create service products for each type of ticket. You can then add variations for service products, which is helpful if you want to sell tickets for an event that happens more than once. For example, if you offer a candle-making class once a week for two months, let visitors choose which session they’d like to attend.
Conclusion
Selling event tickets on Squarespace websites is a straightforward process that can be enhanced with the right tools and integrations. By using Squarespace’s ready-made event templates, mobile-friendly design, and custom ticket offerings, you can create a seamless and professional ticketing experience for your attendees.
Additionally, integrating with Squarespace Commerce or third-party ticketing apps can provide additional features and functionality to manage your ticket sales effectively.
