How to Set Up 301 Redirects in Squarespace

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How to Set Up 301 Redirects in Squarespace?

301 redirects are an essential tool for maintaining the SEO and user experience of your Squarespace website. They allow you to seamlessly redirect visitors and search engines from old or outdated URLs to new, updated pages.

Here's a step-by-step guide on how to set up 301 redirects in Squarespace:

Quick Fix

How to Set Up 301 Redirects in Squarespace Quick Steps

To set up a 301 redirect in Squarespace:

1. Log in to your Squarespace account and go to your website's dashboard.
2. Click on the Settings icon in the top right corner.
3. Select "SEO & Analytics" from the menu.
4. Scroll down to the "URL Redirects" section.
5. Click "Add Redirect" and enter the old URL and the new URL.
6. Click "Save" to apply the 301 redirect.

Setting Up 301 Redirects in Squarespace

Step 1: Access Your Website's Dashboard

Log in to your Squarespace account and navigate to the dashboard for the website where you want to set up 301 redirects.

Step 2: Open the Settings Menu

Click on the Settings icon, which is typically located in the top right corner of your dashboard.

Step 3: Select "SEO & Analytics"

From the Settings menu, choose "SEO & Analytics" to access the SEO-related settings for your website.

Step 4: Find the "URL Redirects" Section

Scroll down the SEO & Analytics settings page until you see the "URL Redirects" section.

Step 5: Add a New Redirect

Click the "Add Redirect" button to create a new 301 redirect. In the resulting window, enter the following information:

• Old URL: The URL you want to redirect from (e.g., /old-page)

• New URL: The URL you want to redirect to (e.g., /new-page)

Step 6: Save the Redirect

Once you've entered the old and new URLs, click the "Save" button to apply the 301 redirect.

Best Practices for 301 Redirects in Squarespace

When setting up 301 redirects in Squarespace, keep the following best practices in mind:

• Use 301 redirects, not 302 redirects: 301 redirects are the preferred method for permanently redirecting URLs, as they pass along most of the SEO value from the old URL to the new one.

• Redirect as soon as possible: Set up 301 redirects as soon as you make changes to your website's URL structure to avoid losing traffic and SEO value.

• Redirect to the most relevant page: Ensure that you're redirecting to the page that best matches the content and user intent of the old URL.

• Monitor your redirects: Regularly review your 301 redirects to ensure they're working correctly and directing users to the intended pages.

• Use relative URLs: When possible, use relative URLs (e.g., /new-page) instead of absolute URLs (e.g., https://example.com/new-page) to make your redirects more flexible.

By following these steps and best practices, you can effectively set up 301 redirects in Squarespace, helping to maintain the SEO and user experience of your website during updates and changes.