Squarespace Statistics: Growth, Revenue, and Market Position in 2025
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Squarespace has grown into a leading website-building platform with over 4.9 million active subscriptions and annual revenue exceeding $1 billion as of 2023.
With more than 2 million eCommerce websites hosted and 71.51% of revenue generated in the U.S.
Important Stats about Squarespace
Founded: Squarespace was founded in 2003 by Anthony Casalena.
Initial Revenue: Achieved $1 million in revenue within its first three years.
Total Revenue (2023): Surpassed $1 billion, marking a 17% increase from 2022.
Active Subscriptions: Over 4.9 million active subscriptions as of Q1 2024.
Growth in Subscriptions: Increased from 2.34 million in 2018 to 4.9 million in 2024.
Market Share: Holds a 5% share of the top one million hosted websites.
CMS Market Share: Commands a 3% share of the global CMS market.
Ecommerce Websites: Powers over 2 million eCommerce sites.
Employee Count: Employs around 1,800 individuals globally.
Majority Market: Over 75% of Squarespace sites are based in the U.S.
Customer Demographics: 55.86% of users are female; the largest age group is 25-34.
Acquisitions: Key acquisitions include Acuity Scheduling, Tock, and Google Domains.
GMV (2023): Reached over $6.2 billion in Gross Merchandise Volume.
Employee Satisfaction: Achieved a 4-star rating on Glassdoor with 77% recommending the company.
Permira: Squarespace Acquired by Permira in $7.2 Billion Deal (32% Share)
Introduction to Squarespace
What is Squarespace?
Squarespace is a robust website-building platform that enables users to create stunning, professional websites without the need for extensive coding knowledge. Launched initially as a blog hosting service, it has since evolved into a comprehensive solution for businesses, creatives, and entrepreneurs looking to establish their online presence.
The Evolution of Squarespace: From Blog Hosting to Comprehensive Website Builder
Founded in 2003 by Anthony Casalena during his time at the University of Maryland, Squarespace began its journey with the goal of simplifying online presence management. Over the years, it has transformed into a major player in the website-building industry, renowned for its visually appealing templates and user-friendly interface.
Founding and Early Growth
The Genesis of Squarespace
Anthony Casalena started Squarespace in his college dorm, initially focusing on providing a simple platform for users to launch blogs. This unique proposition resonated with early adopters, setting the stage for future growth.
Milestones in Early Development
The company’s first major revenue milestone was achieved in 2006, when Squarespace reached $1 million in revenue. This early success was pivotal, laying a solid foundation for the company’s ambitious growth trajectory.
Current Standing
Squarespace Today: A Leader in Website Building
Today, Squarespace is recognized as a leading website-building platform. It continues to enhance its offerings, providing a variety of services beyond website creation, including eCommerce solutions, domain management, and scheduling tools.
User-Friendly Interface and Design Features
Squarespace is celebrated for its intuitive interface, allowing users to easily customize their sites with beautiful templates, making it particularly popular among small businesses and creative professionals.
Key Financial Data
Revenue Insights
Total Revenue Milestones
In 2023, Squarespace surpassed $1 billion in total revenue, primarily driven by subscriptions and transaction fees. This milestone underscores the platform’s significant market presence.
Annual Revenue Growth
The company experienced a remarkable 17% increase in revenue compared to 2022, which reported $867 million. This growth reflects the platform’s ability to attract new users and retain existing ones.
| Year | Revenue ($ Million) |
|---|---|
| 2022 | 867 |
| 2023 | 1,000 |
Financial Control
Founder’s Influence and Voting Power
Anthony Casalena maintains substantial control over the company, holding 68% of voting power thanks to its dual-class stock structure. This arrangement allows him to steer the company’s strategic direction effectively.
Public to Private Transition
Squarespace Acquired by Permira in $7.2 Billion Deal
Permira, a global investment firm, has completed its acquisition of Squarespace in an all-cash transaction valued at approximately $7.2 billion, marking a transformative moment for the platform. While Squarespace has been delisted from the NYSE, Founder & CEO Anthony Casalena retains his leadership role and a significant equity position, guiding the company alongside existing leadership.
With this acquisition, Permira aims to enhance Squarespace’s offerings, focusing on long-term growth and innovation, including integrations with generative AI to empower small businesses and entrepreneurs around the world.
Squarespace Subscriptions
Subscriber Metrics
Total Active Subscriptions
As of 2024, Squarespace boasts over 4.9 million active subscriptions, showcasing substantial growth from just 2.34 million in 2018.
Yearly Growth Breakdown
| Year | Unique Subscriptions |
|---|---|
| 2018 | 2.34 million |
| 2019 | 2.98 million |
| 2020 | 3.66 million |
| 2021 | 4.09 million |
| 2022 | 4.20 million |
| 2023 | 4.63 million |
| Q1 2024 | 4.91 million |
Types of Subscriptions
These subscriptions encompass a range of offerings, including websites, eCommerce sites, and additional services such as Acuity Scheduling and Tock.
Geographical Distribution
Over 75% of Squarespace sites are based in the U.S., with approximately 3,195,598 websites. Key international markets include the UK, Australia, Canada, and Germany.
| Country | Number of Websites |
|---|---|
| United States | 3,195,598 |
| United Kingdom | 225,480 |
| Australia | 156,416 |
| Canada | 120,990 |
Market Share & Competitors
Market Positioning
Top Hosted Websites Statistics
Squarespace holds a 5% share of the top one million hosted websites, placing it in joint fourth place alongside Wix.
CMS Market Share Analysis
The platform commands a 3% share of the global CMS market, competing primarily with WordPress, Shopify, and Wix.
| Platform | Market Share (%) |
|---|---|
| WordPress | 40% |
| Shopify | 10% |
| Wix | 5% |
| Squarespace | 3% |
E-commerce Market Strength
Squarespace powers over 2 million eCommerce websites, underscoring its capability in the online retail sector.
Competitors Overview
Key competitors in the website-building landscape include:
Shopify: 10% of the global eCommerce platform market
Wix: Over 8 million websites
Webflow: Targeting design-centric users
Workforce & Global Presence
Employee Metrics
Squarespace employs around 1,800 individuals, primarily based in the United States, with a distribution as follows:
| Region | Number of Employees |
|---|---|
| USA | 1,530 |
| EU | 185 |
| Australia | 30 |
| UK | 4 |
Employee Satisfaction
Based on 464 Glassdoor reviews, Squarespace enjoys a 4-star rating, with 77% of employees recommending the company to a friend.
Popular Brands and Users
Squarespace is trusted by notable brands like Pixar, HBO, Colgate, and Coursera, highlighting its credibility. It also serves as a platform for celebrities such as Zendaya, Trevor Noah, and Björk, alongside thousands of smaller brands like The Slow Process and Gravitas Pens.
Market Penetration by Country
Key Markets for Squarespace
Here are some significant markets for Squarespace:
| Country | Number of Websites |
|---|---|
| United States | 3,195,598 |
| United Kingdom | 225,480 |
| Australia | 156,416 |
| Canada | 120,990 |
| Germany | Minor Market |
| Spain | Minor Market |
| New Zealand | Minor Market |
| Switzerland | Minor Market |
User Demographics
Gender and Age Distribution
Gender Distribution:
Female: 55.86%
Male: 44.14%
Age Breakdown:
Ages 25-34: Largest user group at 30.59%
Ages 35-44: Second-largest group at 18.64%
Seniors (65+): Make up 7.58%
Acquisitions and Expansion
Strategic Acquisitions
Squarespace has made several key acquisitions to enhance its offerings, including:
Acuity Scheduling (2019)
Tock (2021)
Google Domains (2023), which added over 10 million managed domains
Competing with Domain Registrars
With over 409 top-level domains (TLDs) now offered, Squarespace directly competes with major domain registrars like GoDaddy.
Squarespace in Ecommerce
Gross Merchandise Volume (GMV)
In 2023, the Gross Merchandise Volume on Squarespace exceeded $6.2 billion, reflecting the platform’s strength in eCommerce.
Ecommerce Revenue Contributions
Commerce revenue accounted for approximately $308 million, representing about 31% of total revenue.
Future Outlook and Conclusion
Predictions for Squarespace’s Growth
As Squarespace transitions back to private ownership and continues its strategic acquisitions, it is well-positioned for future growth in an increasingly competitive market.
Final Thoughts on Squarespace’s Position in the Market
Despite facing strong competition from various platforms, Squarespace remains a leading choice for building visually stunning websites. It offers extensive services that go beyond site creation, encompassing eCommerce solutions, domain management, scheduling tools, and more.
