How to assign a homepage in Squarespace

This post may contain affiliate links. I may earn a commission at no extra cost to you if you make a purchase through them. Full disclosure here.

Assigning a homepage in Squarespace is an essential step in setting up your website, as it determines the first impression visitors will have when they land on your site. Whether you want to highlight your latest blog post, showcase a product, or create a custom landing page, Squarespace allows you to easily designate any page as your homepage.

This guide will walk you through the steps to assign a homepage in Squarespace, the limitations of homepage assignments, and best practices for creating an effective homepage.

Quick Fix

How to Assign a Homepage in Squarespace:

1. Log into your Squarespace account and navigate to Pages.
2. Hover over the page you want to set as your homepage and click the gear icon.
3. Scroll to Assign as Homepage and check the box.
4. Click Confirm and then Save to apply your changes.

Why is a Homepage Important?

Your homepage serves as the central hub of your website. It is often the first page visitors see, making it crucial for:

1. First Impressions: A well-designed homepage can captivate visitors and encourage them to explore your site further.

2. Navigation: The homepage typically contains links to other important sections of your website, helping users find the information they need.

3. Brand Messaging: It communicates your brand's identity, values, and offerings, setting the tone for the rest of the site.

How to Assign a Homepage in Squarespace

Step 1: Log into Your Squarespace Account

1. Go to squarespace.com and log in to your account.

2. Select the website you want to edit from your dashboard.

Step 2: Navigate to the Pages Panel

In the left sidebar, click on Pages. This will display a list of all the pages on your site.

Step 3: Choose the Page You Want to Set as Your Homepage

1. Hover over the page you want to make your new homepage. This could be a standard page, a gallery, or a product page, but not a blog post, project, or individual product.

2. Click on the gear icon (⚙️) next to the page name to open the page settings menu.

Step 4: Assign the Page as Your Homepage

1. In the page settings menu, scroll down to find the Assign as Homepage option.

2. Click the checkbox next to Assign as Homepage.

3. A confirmation prompt will appear. Click Confirm to finalize your choice.

Step 5: Save Your Changes

1. After assigning the page as your homepage, click Save at the top left of the settings menu.

2. Your new homepage is now set, and you can view it by navigating to your website's URL.

Important Considerations

• Limitations: You cannot assign blog posts, projects, or individual product pages as a homepage. Ensure you select a standard page or a gallery page for this purpose.

• Testing: After setting your homepage, test the page to ensure that all links and elements function correctly. It's also a good idea to check how it appears on different devices (desktop and mobile).

• Design and Content: Make sure that the content on your new homepage aligns with your brand messaging and goals. Use high-quality images, clear calls to action, and concise text to engage visitors effectively.

Best Practices for Creating an Effective Homepage

1. Define Your Goals: Determine what you want visitors to do when they land on your homepage. This could include signing up for a newsletter, exploring your products, or reading your latest blog posts.

2. Keep It Simple: Avoid cluttering your homepage with too much information. Focus on the key elements that will guide visitors to take action.

3. Use Visual Hierarchy: Organize content in a way that naturally leads the eye. Use headings, images, and buttons to create a clear path for navigation.

4. Incorporate Calls to Action: Encourage visitors to engage with your site by including prominent calls to action, such as "Shop Now," "Learn More," or "Contact Us."

5. Regularly Update Content: Keep your homepage content fresh by updating it regularly. Highlight new products, promotions, or blog posts to keep visitors coming back.

Conclusion

Assigning a homepage in Squarespace is a straightforward process that can significantly impact how visitors interact with your website. By following the steps outlined in this guide, you can easily designate a page as your homepage and ensure it effectively represents your brand.

Remember to consider best practices for homepage design and regularly update your content to maintain engagement with your audience.