How to sell gift cards on your Squarespace site

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Selling gift cards on your Squarespace website can be a lucrative addition to your e-commerce strategy, especially during holidays and special occasions. Gift cards not only provide a convenient option for customers but also help generate revenue upfront.

This guide will walk you through the steps to set up your Squarespace store for selling gift cards, including how to create gift cards, manage them, and promote them effectively.

Quick Fix

How to Set Up Your Squarespace Store for Selling Gift Cards:

1. Log into your Squarespace account and navigate to Pages to add a Store Page.
2. Click the + icon to add a new product and select Gift Card.
3. Fill in the gift card details, including name, description, and values.
4. Save and publish the gift card to make it available for purchase.

Why Sell Gift Cards?

1. Increased Sales: Gift cards can boost sales, especially during peak shopping seasons like the holidays, birthdays, and anniversaries.

2. Customer Loyalty: Offering gift cards encourages repeat business, as recipients often return to redeem their cards.

3. Cash Flow: Selling gift cards generates immediate revenue, providing cash flow for your business.

4. Convenience: Gift cards provide a hassle-free gifting option for customers, allowing them to give the gift of choice.

How to Set Up Gift Cards in Squarespace

Step 1: Ensure You Have the Right Plan

To sell gift cards on Squarespace, you need to be on a Business plan or higher. If you're not sure about your current plan, you can check it in the Billing & Account section of your Squarespace dashboard.

Step 2: Add a Store Page (if not already set up)

1. Log into Your Squarespace Account: Go to squarespace.com and sign in.

2. Navigate to Pages: Click on Pages in the left sidebar.

3. Add a Store Page: Click the + icon, select Store, and follow the prompts to set up your store page.

Step 3: Create a Gift Card Product

1. Go to Your Store Page: Click on your newly created store page.

2. Add a New Product: Click the + icon to add a new product.

3. Select Gift Card: From the product type options, select Gift Card.

Step 4: Fill in Gift Card Details

1. Enter the Gift Card Name: This is the title that will appear on your store page. By default, it will be set to "Gift Card."

2. Add a Description: Provide details about the gift card, including how it works, any terms and conditions, and what it can be used for.

3. Upload Images: Click on the image field to upload a gift card image. You can create a custom design using tools like Canva to make it visually appealing.

4. Set Gift Card Values: In the Values tab, you can add different amounts for customers to choose from (e.g., $25, $50, $100). Click the + icon to add new values or edit existing ones. Note that customers cannot enter custom amounts.

Step 5: Save and Publish Your Gift Card

1. Click Save & Publish: Once you’ve filled in all the necessary details, click Save & Publish to make the gift card available for purchase on your store page.

Managing Gift Cards

Viewing Purchased Gift Cards

1. Access Orders: In the left sidebar, click on Commerce and then Orders.

2. View Gift Card Orders: Click on View Gift Cards to see details about purchased gift cards, including who received them, their initial value, and the remaining balance.

Cancelling or Refunding Gift Cards

1. Locate the Gift Card Order: In the Orders panel, find the gift card order you want to cancel.

2. Cancel the Gift Card: Click on the order to open the order summary, then click Cancel Gift Card and confirm the cancellation.

Promoting Your Gift Cards

1. Use Announcement Bars: Add an announcement bar at the top of your site to inform visitors that gift cards are available. This is a great way to catch their attention.

2. Email Campaigns: Utilize Squarespace Email Campaigns to send newsletters promoting your gift cards, especially during holiday seasons.

3. Social Media Promotion: Share your gift cards on social media platforms. You can use Instagram Shopping to tag gift cards in posts, making it easy for followers to purchase directly.

4. Create Custom Gift Card Designs: Design gift cards for specific occasions (e.g., birthdays, holidays) to make them more appealing to customers.

Best Practices for Selling Gift Cards

1. Offer Multiple Values: Provide a range of gift card values to cater to different budgets.

2. Make Them Personal: Allow customers to add a personal message or choose a themed design for special occasions.

3. Highlight Gift Cards: Ensure that gift cards are prominently displayed on your website and easy to find.

4. Monitor Performance: Use Squarespace Analytics to track the performance of your gift card sales and adjust your marketing strategies accordingly.

Conclusion

Setting up your Squarespace store to sell gift cards is a straightforward process that can significantly enhance your revenue and customer engagement. By following the steps outlined in this guide, you can effectively create, manage, and promote gift cards on your Squarespace website.

This addition not only provides convenience for your customers but also helps foster loyalty and generate additional income for your business.