How to Collect Emails on Your Website
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To collect emails on your Squarespace website:
Add a Newsletter block to your site. This allows visitors to subscribe to your mailing list.
In the block settings, connect it to a mailing list in your Email Campaigns dashboard.
Customize the newsletter form design to match your branding.
Place the Newsletter block in a prominent location like your homepage, sidebar, or footer.
Offer an incentive like a discount or free content to encourage signups.
Promote your newsletter signup across your website and social media channels.
Check your Email Campaigns dashboard to view new subscribers and send campaigns.
Building an email list is crucial for staying in touch with your audience and driving traffic to your website. Squarespace makes it easy to add newsletter signup forms and manage your mailing list all in one place.
Quick Fix
Why You Should Collect Emails on Your Website
Email marketing remains one of the most effective ways to engage your audience and drive conversions. By collecting email addresses on your website, you can:
- Stay in touch with visitors even after they leave your site
- Share updates, promotions, and valuable content via email newsletters
- Nurture leads and build relationships with potential customers
- Drive traffic back to your website from email campaigns
- Segment your audience and send targeted, personalized emails
How to Add a Newsletter Signup Form
The first step is to add a Newsletter block to your Squarespace website. This block allows visitors to enter their email address and subscribe to your mailing list.
Log in to your Squarespace account and navigate to the page where you want to add the newsletter signup form.
Click on the "+" button, select "Newsletter", and add the block to your page.
In the block settings, connect the Newsletter block to a mailing list in your Email Campaigns dashboard.
Customize the form design, fields, and submit button to match your branding.
Place the Newsletter block in a prominent location like your homepage, sidebar, or footer for maximum visibility.
Incentivize Email Signups
To encourage more people to subscribe, offer an incentive like a discount code, free content, or entry into a giveaway. You can promote this incentive in the Newsletter block description or on a dedicated signup page.
Promote Your Newsletter
Once your newsletter signup form is live, promote it across your website and social media channels. Add a link to your newsletter in your site's navigation menu, footer, and sidebar. Share your signup page on social media and encourage followers to subscribe.
Manage Your Mailing List
As visitors subscribe, you can view and manage your mailing list in the Email Campaigns dashboard. You can segment your list, view subscriber details, and send targeted campaigns to specific groups.
When you're ready to send an email, use Squarespace's email marketing templates to create professional-looking newsletters. The templates are fully customizable and responsive, ensuring your emails look great on any device.
By following these steps and consistently promoting your newsletter, you can build a valuable email list that drives traffic and engagement for your Squarespace website.
