How to Create a Waitlist on Squarespace? Products, Courses Or Service
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Creating a waitlist on your Squarespace website is an effective way to gauge interest in upcoming products or services, manage customer expectations, and build a list of potential buyers.
Whether you're launching a new product, Courses, or offering a service, a waitlist can help you streamline communication and maximize sales opportunities.
This guide will walk you through the steps to set up a waitlist on Squarespace, including using third-party tools and built-in features.
Quick Fix
How to Create a Waitlist on Squarespace:
- Using a Third-Party Tool: Sign up for a service like GetWaitlist, create your waitlist, and embed the code into your Squarespace page using an Embed block.
- Using Squarespace’s Newsletter Block: Add a Newsletter block to your desired page, customize it, and connect it to an Email Campaign mailing list.
How to Add Waitlist For Course or Service in Squarespace
Method 1: Using a Third-Party Waitlist Tool
One of the easiest ways to set up a waitlist is by using a third-party service like GetWaitlist or LaunchList. These tools provide customizable waitlist forms that can be embedded into your Squarespace site.
Step-by-Step Guide to Using Lunchlist
Sign Up for LunchList:
Go to LunchList and create an account.
Create a new project:
Once logged in, navigate to your dashboard and create a new Project.
Fill-up the Website Name, Website URL And Click on Create Project.
Get the Embed Code:
In the Overview Page, Click on Integrate the widget on your website to generate the embed code for your form.
Copy the provided code snippet.
You Can Customize the Color Layout On This Page. When you Are customize you can See the Preview at the Right Hand Side.
Log into Squarespace:
Go to your Squarespace account and navigate to the Pages > Website Tools > Code Injections > Header
Past the First Line Code And Save.
To Use the Code Injection you Must Have to Use Squarespace Business Plan.
Learn More about Squarespace Pricing & Squarespace Personal VS Business Plan
Add an Code Block:
Now Go to that Page where you want to add the Waitlist Form.
Get a Code Block from Add Block And
In the new section, click on the Add Block button and choose Code.
Paste the Code:
In the Code block settings, select Code and paste the code snippet you copied from getlaunchlist.
And then Save your changes.
Test Your Waitlist:
Visit your live site and test the waitlist form to ensure it functions correctly.
Method 2: Using Squarespace’s Built-In Features
If you prefer to use Squarespace’s built-in features, you can create a waitlist using the Newsletter Block or Email Campaigns.
Step-by-Step Guide to Using the Newsletter Block
Log into Squarespace:
Go to your Squarespace account and navigate to the page where you want to add the waitlist.
Add a Newsletter Block:
Click on the Edit button for the page.
Click on Add Section and select Blank Section.
In the new section, click on the Add Block button and choose Newsletter.
Customize the Newsletter Block:
Enter a title for your waitlist (e.g., "Join the Waitlist").
Write a brief description explaining what the waitlist is for and how it benefits the user.
Customize the button text to something like "Sign Up" or "Join Now".
Set Up Email Campaigns:
Go to Marketing in the left sidebar and select Email Campaigns.
Create a new mailing list specifically for your waitlist subscribers.
After you Create the Mailing List
Then Make sure the newsletter block is connected to this mailing list so that all sign-ups are automatically added.
Publish Your Changes:
Click Save to publish the changes to your page.
Test the Newsletter Block:
Visit your live site and test the newsletter sign-up to ensure it captures email addresses correctly.
Learn More about Setup Newsletter on Squarespace
How to Add Waitlist On Products Squarespace
Squarespace makes it easy to set up product waitlists for versions 7.1 and 7.0.
Follow these steps to enable and manage them:
Enable Waitlists:
Open the Waitlists panel in your Squarespace dashboard.
Switch the Allow Waitlist Signups toggle to "on."
(Optional) If you want customers to join your mailing list during signup, also turn on the Allow mailing list signups toggle.
Customize Signup Text:
Click the Signup Button to customize the text shown on your product details page.
Edit the text and click Save.
Important Notes:
The waitlist option appears only when a sold-out variant is selected.
Waitlists will display on all sold-out products; you can’t limit them to specific items.
The Sold Out label won't show in variant drop-downs when waitlists are enabled.
View and Manage Waitlist Signups:
In the Waitlists panel, you can see how many signups each variant has and the email addresses of customers who signed up.
Waitlists for sold-out items appear under the Not In Stock tab and move to Back In Stock once inventory is replenished.
Email the Waitlist:
After restocking, click the product in the Waitlists panel and select Email All to notify customers. Once the email is sent, the waitlist will be removed from the panel.
Customize the Waitlist Email:
You can edit the default waitlist email by going to the Waitlists panel, clicking Email, and adjusting the subject line, title, and body.
Any product changes, like modifying the Add to Cart button, will also update in the email.
Google reCAPTCHA:
To prevent spam, Google reCAPTCHA is automatically enabled for your product waitlist signup field.
Disable Waitlists:
To remove the waitlist from sold-out products, open the Waitlists panel, and toggle off Allow Waitlist Signups. Existing waitlists will be removed but can be re-enabled later.
Why Use a Waitlist?
Gauge Interest: A waitlist allows you to assess demand for a product or service before its launch.
Build Anticipation: Creating a waitlist can generate excitement and anticipation among your audience.
Capture Leads: Collecting email addresses from interested customers allows you to market directly to them when the product or service becomes available.
Manage Expectations: A waitlist helps inform customers about availability, reducing frustration and improving their experience.
Best Practices for Managing Your Waitlist
Communicate Clearly: Let users know what they can expect after signing up, including when they will hear back or when the product will launch.
Follow Up: Once the product is available, send an email to your waitlist subscribers with a link to purchase or access the product.
Use Incentives: Consider offering incentives, such as early access or discounts, to encourage sign-ups.
Monitor Engagement: Keep track of how many people sign up for your waitlist and analyze the data to understand customer interest.
Promote Your Waitlist: Use social media, email marketing, and your website to promote the waitlist and drive sign-ups.
Conclusion
Setting up a waitlist on Squarespace is a simple yet effective way to manage customer interest and enhance your marketing strategy.
By following the steps outlined in this guide, you can create a waitlist that captures leads, builds anticipation, and ultimately drives sales.
