How to set up Automatic Free Shipping on Squarespace

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Offering automatic free shipping can significantly enhance your e-commerce strategy by encouraging customers to complete their purchases. Squarespace allows you to set up automatic free shipping based on specific criteria, such as order value, without requiring a discount code.

This guide will walk you through the steps to set up automatic free shipping on your Squarespace website effectively.

Quick Fix

How to Set Up Automatic Free Shipping on Squarespace:

1. Log into your Squarespace account and navigate to Commerce > Discounts.
2. Click the "+" icon to create a new discount and select Automatic Discount.
3. Choose Free Shipping and set the minimum order amount.
4. Decide whether to apply to all shipping options and set any usage limits.
5. Save the discount and test it by adding products to your cart.

Why Offer Automatic Free Shipping?

1. Increased Sales: Free shipping is a powerful incentive that can lead to higher conversion rates and increased average order value (AOV).

2. Customer Satisfaction: Offering free shipping enhances the shopping experience, making customers feel they are getting a better deal.

3. Competitive Advantage: Many online shoppers expect free shipping; providing it can help you stand out from competitors.

Prerequisites

To set up automatic free shipping on your Squarespace site, you must have a Commerce Advanced plan. If you are on a different plan, consider upgrading to access this feature.

Steps to Set Up Automatic Free Shipping

Step 1: Log into Your Squarespace Account

1. Go to squarespace.com and sign in to your account.

2. Select the website you want to modify.

Step 2: Navigate to Discounts

1. In the left sidebar, click on Commerce.

2. Select Discounts from the menu.

Step 3: Create a New Discount

1. Click on the "+" icon to create a new discount.

2. In the discount settings, enter a name for your discount (e.g., "Automatic Free Shipping").

Step 4: Set Up Automatic Discount

1. Under the Discount Type, select Automatic Discount. This option allows the discount to apply automatically at checkout without requiring a code.

2. Choose the Discount Type: Select Free Shipping as the type of discount.

Step 5: Configure the Discount Conditions

1. Set Minimum Order Amount: Specify the minimum order amount for free shipping to apply. For example, if you want to offer free shipping on orders over $100, enter 100 in the minimum order field.

2. Apply to All Shipping Options: You can choose whether to apply the free shipping discount to all shipping options or limit it to specific ones. If you want it to apply universally, select All Shipping Options.

3. Limit Uses: You can set limits on how many times this discount can be used or restrict it to one use per customer if desired.

Step 6: Set Duration (Optional)

1. Set Start and End Dates: If you want the discount to be temporary, you can specify start and end dates for the promotion. If it should be ongoing, you can leave these fields blank.

Step 7: Save the Discount

1. Once you’ve configured all settings, click Save to finalize the automatic free shipping discount.

Testing Your Automatic Free Shipping

After setting up your automatic free shipping, it’s important to test it to ensure it works as expected:

1. Add Products to Your Cart: Go to your store and add products to your cart that meet the minimum order amount you specified.

2. Proceed to Checkout: Navigate to the checkout page and verify that the free shipping discount is applied automatically.

3. Test Different Scenarios: Try adding products that do not meet the minimum order amount to ensure that the discount does not apply.

Best Practices for Free Shipping

1. Promote Your Free Shipping Offer: Make sure to highlight your free shipping offer on your website, especially on product pages and during the checkout process.

2. Analyze Impact on Sales: Monitor your sales data to see how the free shipping offer affects your conversion rates and average order value.

3. Consider Shipping Costs: Factor in the costs of shipping when determining your pricing strategy. You may want to adjust product prices slightly to accommodate free shipping.

4. Regularly Review and Update: Periodically assess the effectiveness of your free shipping offer and adjust the minimum order amount or terms as necessary.

Conclusion

Setting up automatic free shipping on Squarespace is a straightforward process that can greatly benefit your e-commerce business. By following the steps outlined in this guide, you can encourage more customers to complete their purchases while enhancing their shopping experience. Regularly monitor the impact of your free shipping offer and make adjustments to maximize its effectiveness.